WHAT IS THE METAVERSE?
The term Metaverso identifies an area of convergence of interactive virtual spaces, created thanks to global communication networks in cyberspace, within which you can explore the most diverse activities: from gaming to marketing, from entertainment to teaching, from the arts to professional activities.
WHAT'S THE USE?
Also thanks to the push of Meta, the new version of the universe created by Mark Zuckerberg, in the near future the Metaverse will become the virtual and parallel reality in which to move to meet friends, to make purchases of objects but also of cultural products and therefore to visit exhibitions, to make sport and to live experiences tied to all the other activities that interest the man.
So, even today it is possible to create virtual experiences that bring us closer to this kind of dimension. Zeranta has already taken its first steps in this world. Our group has been working since 2013 on creating immersive and virtual spaces. With the first project, developed for Intesa Sanpaolo, we have created a virtual educational simulator, the reproduction of the inside of a bank in a virtual space 360°, in which to move with the help of a 3D viewer, to understand what to do with the attackers in case of robbery and learn anti-robbery techniques.
Then, from 2016, we created several virtual spaces and Virtual Tour, mainly dedicated to museums and the enhancement of cultural heritage. These include the virtual reproduction of the exhibition “Canova | Thorvaldsen. The birth of modern sculpture” set up in Milan, at the Gallerie D’Italia. Another emblematic case is the tour “Dante. Gli occhi e la mente”dedicated to the exhibitions organized by the Municipality of Ravenna to celebrate the 700 years since the death of Dante Alighieri. On this occasion, the virtual exhibition spaces were created from scratch, specifically to accommodate the works on display and allow you to visit the spaces by listening to the story narrated by the curators of the exhibitions.
We have directed our experimentation above all towards the construction of hybrid experiences, to allow the interaction of physical persons in a virtual space. We look for original ways to interpret the virtuality needs of our times, always trying to make a step forward in the use of the technologies we have available. An example is the design of the Chatbot that we are realizing for an event related to the celebrations of the 800 years since the foundation of Frederick II of Naples, the first secular University in the world.
- Virtual Tour with mapping of existing spaces, museums, exhibitions, landscapes of cities and territories of cultural interest
- Design and animation of immersive scenarios; reproduction of real environments in virtual spaces; creation of new virtual environments; design of dedicated virtual tours or visit experiences or showrooms for immersive shopping experiences.
- Build avatars or characters in 3D with their animation.
- Chatbots of living, historical or invented characters for educational purposes, for museum or commercial experiences.