The entire decumanus area was properly signaled by several totems that directed people to each of the 25 activities to participate in, scheduled in a dense program.
The brightest minds behind the design and innovation of MIND, along with famous people in the field of culture, art and music, such as Elisa, Giulio Maira and Alessandro Ossola, have come together to inspire visitors with their stories.
During the weekend this area welcomed over 1,500 people and hosted 21 speakers for a total of over 12 hours of talk.
Illustrators and artists involved the public in the realization of two works of the length of 15m involving over 200 participants to give a collective signature to the opening of the MIND Village.
Cascina Triulza, in the heart of the Village, has become part of the MIND Community, offering restoration laboratories, educational robotics laboratories, immersive STEM courses and the “Plant it together!” and “Walk in Rho – MIND”.
ASTRAZENECA SPEAKS OF ITSELF
Astrazeneca, a global biopharmaceutical company engaged in the development and marketing of ethical drugs and the first private company to establish itself in MIND. On the occasion of the PrimaVera MIND Fest, Astrazeneca told its story in the world of LifeScience inviting its 150 employees and their families to an open day.
Body and mind involved in unison. Two young champions, Pietro Torre and Edoardo Cantini, gold medal for teams under 20 at the World Championships in Dubai, accompanied the most intrepid visitors of MIND within this historic discipline.
Every hour a different discipline to try: Saturday with Paolo Zotta, the famous Milanese trainer, hip hop and the dancehall of Lil Cri, the acrobatic circus of Kira and finally the theater, La Metamorfosi of the Teatro dell’Armadillo.
If the Jordans are not just a pair of shoes, but the memory of a great champion and an American basketball that is more show than result, you will be amazed, as were the MIND spring visitors, watching the DaMove show. Freestyle shows, flights and under the basket by a team that wants to innovate basketball in Italy.
URBAN CAMPFIRE EXHIBITION
An exhibition with 15 design ideas for the new MIND urban seating. The result of the international workshop that involved 45 students of the master’s degree program in Interior & Spatial Design of the Politecnico di Milano, in collaboration with Lendlease. Curated by Ico Migliore and Paolo Giacomazzi, with Rossella Forioli and Viola Incerti.
THE SPRING OF THE SENSES
Blindfolded, a simple obstacle becomes an opportunity. A journey within oneself through a sensory path where, thanks to the subtraction of sight, the other senses and the entire human machine are reactivated. To learn how the senses, often forgotten, are the main doors of knowledge and learning, through different channels, suggestions and skills.