Communication Projects

Art directors, graphic designers, copywriters, and social media managers make up the team that works on giving value to communication. Through the correct analysis processes, we identify the right tone of voice, written and visual, to convey internal communication projects, offline and online advertising campaigns, and Corporate Social Responsibility projects.
We propose to the customer a participatory design based on the methodologies of design thinking, sharing the individual steps that lead to the realization of the final output.

What is the goal you want to achieve through a communication campaign? This is the first question that we ask the customer and that allows us to realize an effective strategy that works in the short or long term.
It is our habit to start from the analysis of customer needs by studying the context in which it operates and the one in which it wants to propose itself and census competitors. This allows us to identify the “tone of voice” and the symbology from which to identify all the appropriate elements in line with the mission and vision of the customer.
The design is then declined to the media on which it will be launched, adapting to the different types of language that can be used. Billboards, Instagram stories, newsletters, Linkedin and Facebook posts, set-ups, everything is created following a logical and coherent thread taking into account the target audience.

The Zeranta team identifies the right elements necessary to create a reaction in the mind of the customer through the research and production of suitable visual languages and through the analysis of the terminology to be used to propose payoff, claims, posts, and invitations to action.