To represent the world of Frederick II we sought the collaboration of visual designer Tommaso Arosio, already our partner on many occasions, with whom we started from the symbols traditionally associated with the founder, finding inspiration for the elaboration of the graphic concept in the manuscript “De arte venandi cum avibus”, the treaty on falconry drawn up by Frederick II of Swabia between 1239 and 1248, preserved in the Vatican Apostolic Library and contains one of the most ancient and iconic images of the emperor.
The visual universe of this manuscript was the starting point for the development of a system that aims to reproduce, in a modern key, some stylistic features of the ‘200, reworked on graphics, light or slightly playful.
In the elaboration of the visual concept we have kept in mind the peculiarities that distinguish all the events that will be organized within the celebrations, as an event widespread in the territory and with an international vocation.
It was therefore necessary, starting from traditional symbols, to propose a creativity that was modern, oriented to young people attending the University, that identified the places and that communicated innovation, a strong point of the University of Naples.
Signs and colors have been identified to define the palettes, the latter then reworked and alternating with brighter tones to make them suitable for the times and a language more suited to the communicative system of destination.
It was therefore decided to keep those elements that lead back to a medieval imagination, such as the reference to the large drop cap characteristic of codici miniati that can be identified in the “F” placed inside the logo, and at the same time to use contemporary graphic forms for the creation of icons that identify the themes and subjects that will be involved in the different stages of the celebrations.
As a result we have developed a scalable pattern on different media for all the graphic co-ordination that will accompany all the communication conveyed by the University during the events and also through digital channels and traditional installations.