Zeranta at the Salone del Mobile together with Mario Cucinella Architects
Video mapping in educational art installation
Events & Festival
Salone del Mobile 2022
DESIGN WITH NATURE
Visual art, science and technology are three elements that often characterize our work.
Three ingredients to mix, knead and bake to get unique experiences. So it happened during the last Salone del Mobile, the sixtieth, where under the wise direction of Mario Cucinella we participated in the installation Design with Nature.
The communicative goal of this great project is to show that another world is possible within the same that we are living. A world capable of allowing sustainable development without bringing the ecosystem to the crash within a few years, thanks to the reuse of materials in architecture, considering the city as a modern mine and buildings as banks of materials.
Writings like this seem to be themes for experts but our role is precisely this: take a series of searches of hundreds of pages, extract some absolute concepts, what we call myth stories, or stories that concern the whole of humanity, Sweeten them with a little digital art and activate people’s consciences with the good and the beautiful, like the ancient Greeks did.
Art, science and technology.
Design With Nature - Salone del Mobile 2022
Inside the installation we created a three-minute video mapping that condenses the basic principles of the project wanted by Mario Cucinella. The mapping was made on a model of Milan, using the city as the main cluster of each reflection.
Here are just some data and we invite you to see the video that you find in the article. These are merciless data, alarming, that do not include discussion but only quick and immediate actions that politics, citizens and insiders should remove from the process of daily removing and insert in the planning of the next day.
Did you know that in 2020 the weight of the biological mass on earth-formed by all that nature produces, such as fauna, flora, raw materials- was exceeded by the anthropogenic mass, that is, the mass produced by man in his constructive activity?
Do you think it is possible that a series of basic building materials useful for man to survive are in short exhaustion in nature-sand in 2039, copper in 2044, gas in 2046, oil in 2049, coal in 2053, aluminum in 2072?
The writer will theoretically turn 100 years when the main resources in nature will be exhausted.
How can we move forward with this pace, how can we change the footprint we leave on earth, what strategies can save us from an imminent disaster?
The video is silent by narrative choice and to insert it in an installation that offers technological answers to the building techniques of a city, but the answers to these questions are shouted, very simple in technical terms, more ambitious in political terms.
Our work is often limited to promoting products or services, other times educational pathways vital for the future of humanity. Design With Nature was a nice challenge belonging to this second category.