In Rinascente Zeranta has developed a training project for sales staff, managers and employees, to improve the storytelling skills of brands and products: Storyselling in Rinascente.
It was an articulated path in which different training methods were integrated, in presence and online, synchronous and asynchronous.
All supported by our webapp Feedback that welcomed in addition to the tools needed for training, also the gamification in which participants were involved and which led to the award of the best ‘Storyselling’ made by sellers.
We ringed self-training pills, workshops in presence, digital and interactive webinars, clips of a few seconds that activated or reinforced concepts.
Many of these can be used “anytime, anywhere, any device”, individually or in groups. They are triggers to bring the training setting to the sales level; opportunities not only for learning but also for animation and engagement ‘on the floor’.